In this comprehensive guide, we’ll explore the five best selling watches on Amazon, analyzing their features, durability, style, and value. Whether you’re looking for a rugged sports watch, an elegant dress piece, or something in between, our detailed reviews will help you find the perfect timepiece to match your lifestyle and budget.
Best Selling Watches on Amazon Comparison
Before diving into detailed reviews, here’s a quick comparison of our top picks to help you understand how they stack up against each other:
| Model | Price Range | Case Material | Special Features | Water Resistance | Rating |
| Casio G-Shock DW5600E-1V | $40-$50 | Resin | Shock resistance, EL backlight, multi-function alarm | 200m | 4.8/5 |
| Timex Expedition Scout | $40-$60 | Brass | Indiglo light-up dial, date window | 50m | 4.5/5 |
| Invicta Pro Diver | $80-$120 | Stainless Steel | Automatic movement, unidirectional bezel | 200m | 4.6/5 |
| Seiko 5 Automatic | $90-$150 | Stainless Steel | Automatic movement, day-date display | 30m | 4.7/5 |
| Citizen Eco-Drive | $150-$250 | Stainless Steel | Solar powered, never needs battery | 100m | 4.7/5 |
1. Casio G-Shock DW5600E-1V Digital Watch
Key Features
- Shock-resistant construction designed to withstand harsh impacts
- 200-meter water resistance suitable for professional marine activities
- EL backlight with afterglow for visibility in low light conditions
- Multi-function alarm, stopwatch, and countdown timer
- Battery life of approximately 2 years
- Classic square design that has remained iconic since the 1980s
Brand Reputation
Casio has established itself as a pioneer in digital watch technology since the 1970s. The G-Shock line, introduced in 1983, revolutionized the concept of tough watches with its “Triple 10” development concept: 10-year battery life, 10-bar water resistance, and 10-meter dropping resistance. Today, G-Shock remains synonymous with ultimate durability in the watch industry.
Pros
- Exceptional durability and shock resistance
- Reliable water resistance for swimming and water sports
- Affordable price point for the quality offered
- Lightweight and comfortable for everyday wear
- Iconic design with cultural significance
Cons
- Basic design may not appeal to those seeking luxury aesthetics
- Display size is relatively small compared to newer models
- Limited functionality compared to modern smartwatches
Perfect for Active Lifestyles
The Casio G-Shock DW5600E-1V is ideal for those who need a reliable, durable watch that can withstand anything life throws at it. With its impressive water resistance and shock-proof design, it’s the perfect companion for outdoor adventures.
2. Timex Expedition Scout 40mm Watch
Key Features
- 40mm brass case with mineral glass crystal for durability
- Indiglo light-up watch dial for excellent visibility in darkness
- Date window at 3 o’clock position for added functionality
- 50-meter water resistance suitable for brief swimming
- Available with various strap options (leather, nylon, or stainless steel)
- Classic field watch design inspired by military timepieces
Brand Reputation
Timex has been a cornerstone of American watchmaking since 1854, known for creating reliable, affordable timepieces. The brand’s famous slogan “It takes a licking and keeps on ticking” highlights their commitment to durability. The Expedition line draws inspiration from outdoor adventure and military heritage, offering rugged functionality at accessible price points.
Pros
- Excellent readability in all lighting conditions thanks to Indiglo
- Versatile style that works with casual and semi-formal attire
- Comfortable for all-day wear
- Affordable price point with premium aesthetics
- Reliable quartz movement for accurate timekeeping
Cons
- Limited water resistance compared to dedicated dive watches
- Loud ticking sound may bother some users
- Brass case can show wear over time compared to stainless steel
Classic Style Meets Functionality
The Timex Expedition Scout offers timeless field watch styling with practical features like the Indiglo backlight and date window. It’s perfect for everyday wear and outdoor activities, all at an accessible price point.
3. Invicta Pro Diver Automatic Watch
Key Features
- 40mm stainless steel case with mineral crystal window
- Seiko NH35A automatic movement – no battery needed
- Unidirectional rotating bezel for dive timing
- 200-meter water resistance suitable for professional marine activities
- Luminous hands and markers for visibility in low light
- Screw-down crown and case back for enhanced water protection
Brand Reputation
Invicta, founded in Switzerland in 1837, has evolved into a brand known for offering watches with premium aesthetics at affordable prices. While some watch enthusiasts debate the brand’s positioning in the market, the Pro Diver series has earned respect for delivering reliable automatic movements and solid build quality at a fraction of the cost of luxury dive watches that inspired its design.
Pros
- Automatic movement eliminates the need for battery changes
- Excellent water resistance for serious water activities
- Premium look inspired by luxury dive watches
- Solid build quality with stainless steel construction
- Exceptional value for an automatic dive watch
Cons
- Design closely mimics luxury brands, which some may find derivative
- Requires regular wear or manual winding to keep running
- Bracelet quality doesn’t match the case quality
Automatic Luxury at an Affordable Price
The Invicta Pro Diver offers the prestige of an automatic movement and classic dive watch styling at an incredibly accessible price point. It’s perfect for those who appreciate mechanical watches but don’t want to break the bank.
4. Seiko 5 Automatic Watch
Key Features
- 37mm stainless steel case with Hardlex crystal
- 7S26 automatic movement with day-date display
- See-through exhibition case back to view the movement
- 30-meter water resistance suitable for everyday use
- Luminous hands and markers for low-light visibility
- Stainless steel bracelet with fold-over clasp
Brand Reputation
Seiko, founded in 1881 in Tokyo, is one of the most respected Japanese watch manufacturers. The company has a rich history of innovation, including creating Japan’s first wristwatch in 1913 and the world’s first quartz watch in 1969. The Seiko 5 line, introduced in 1963, has become legendary for offering reliable automatic movements at accessible prices, making mechanical watches available to the masses.
Pros
- Reliable Japanese automatic movement with proven track record
- Day-date functionality adds practical value
- Exhibition case back allows view of the mechanical movement
- Excellent build quality and finishing for the price
- Versatile design suitable for both casual and business settings
Cons
- Limited water resistance compared to sports watches
- Non-hacking movement (seconds hand doesn’t stop when setting time)
- Bracelet quality could be improved
Japanese Automatic Excellence
The Seiko 5 Automatic represents incredible value, offering a genuine mechanical movement, day-date functionality, and Seiko’s legendary reliability. It’s the perfect entry point into the world of automatic watches.
5. Citizen Eco-Drive Promaster Diver Watch
Key Features
- 44mm stainless steel case with anti-reflective mineral crystal
- Eco-Drive technology powered by any light source – never needs a battery
- Unidirectional rotating bezel for dive timing
- 200-meter water resistance suitable for professional marine activities
- Luminous hands and markers for excellent visibility underwater
- Polyurethane strap designed for comfort during water activities
- ISO certified as a true dive watch
Brand Reputation
Citizen, established in 1918, is a Japanese watch manufacturer known for innovation and quality. The company revolutionized the watch industry with its Eco-Drive technology in 1976, creating watches powered by any light source that never need battery replacement. The Promaster line, dedicated to professional sports watches, has earned respect among divers and outdoor enthusiasts for its reliability and specialized features.
Pros
- Eco-Drive technology eliminates the need for battery changes
- Professional-grade water resistance and dive features
- ISO certification ensures it meets professional dive watch standards
- Excellent luminosity for underwater visibility
- Durable construction built to withstand harsh conditions
Cons
- Larger case size may not suit smaller wrists
- Polyurethane strap can feel stiff initially
- Higher price point compared to entry-level dive watches
Professional Dive Watch with Revolutionary Technology
The Citizen Eco-Drive Promaster combines innovative solar power technology with professional dive watch capabilities. It’s the perfect choice for those who want a reliable, maintenance-free timepiece for serious water activities.
Buying Guide: How to Choose the Best Watch on Amazon
Understanding Watch Movements
Quartz Movement
Powered by a battery, quartz watches are known for their accuracy and low maintenance. They typically only require battery replacement every 1-3 years and maintain precise timekeeping. Ideal for those who want reliability without the hassle of winding or regular wear.
Automatic Movement
Self-winding mechanical movements that harness energy from the natural motion of your wrist. They require no battery but need to be worn regularly or stored on a watch winder. These watches appeal to enthusiasts who appreciate traditional watchmaking craftsmanship.
Case Size and Fit
Watch case sizes typically range from 34mm to 50mm. Smaller cases (34-38mm) suit slender wrists and offer a more classic look, while larger cases (42-50mm) provide better readability and a bold statement. Consider your wrist size when choosing – the watch case should not extend beyond the edges of your wrist for optimal comfort and appearance.
Water Resistance Ratings Explained
| Rating | Meaning | Suitable Activities |
| 30m (3 ATM) | Splash resistant | Everyday use, rain, handwashing |
| 50m (5 ATM) | Water resistant | Showering, swimming in shallow water |
| 100m (10 ATM) | Water resistant | Swimming, snorkeling |
| 200m (20 ATM) | Highly water resistant | Professional marine activities, serious surface water sports |
| 300m+ (30+ ATM) | Diver’s watch | Deep sea diving |
Materials and Durability
Case materials significantly impact a watch’s durability, weight, and appearance. Stainless steel offers excellent corrosion resistance and durability, while titanium provides similar strength at roughly half the weight. Resin and plastic cases are lightweight and often used in sports watches for shock absorption. For crystal materials, mineral glass offers good scratch resistance at moderate prices, while sapphire crystal provides superior scratch protection but at a higher cost.
Final Verdict: Which Best Selling Watch on Amazon Should You Buy?
Best Overall: Seiko 5 Automatic
The Seiko 5 Automatic offers the best balance of quality, features, and value. With its reliable automatic movement, day-date functionality, and versatile design, it’s suitable for almost any occasion while providing the satisfaction of owning a mechanical timepiece.
Best for Active Lifestyles: Casio G-Shock DW5600E-1V
If durability is your primary concern, the G-Shock is unmatched. Its shock resistance, 200m water resistance, and long battery life make it ideal for sports, outdoor activities, and demanding environments.
Best Value: Timex Expedition Scout
The Timex Expedition offers exceptional value with its classic field watch design, Indiglo backlight technology, and reliable quartz movement at a very accessible price point.
Best for Water Activities: Citizen Eco-Drive Promaster
For serious swimmers and divers, the Citizen Promaster combines professional dive watch features with the convenience of Eco-Drive technology, eliminating the need for battery changes that could compromise water resistance.
Best Affordable Luxury: Invicta Pro Diver
The Invicta Pro Diver delivers the prestige of an automatic movement and classic dive watch styling at a fraction of the cost of luxury alternatives, making it perfect for those wanting to experience mechanical watchmaking without a significant investment.
Find Your Perfect Timepiece Today
The best selling watches on Amazon offer exceptional quality and value across various styles and price points. Whether you’re looking for durability, style, or advanced features, there’s a perfect watch waiting for you.